UnnieYa (언니야) is an AI-powered decision-making companion specifically designed for Gen Z users. It transforms impulsive decisions into logical, well-thought-out choices, acting like a caring older sister who provides trusted guidance.

How does UnnieYa help with decision making?

UnnieYa uses the STOP-THINK-DECIDE framework to guide users through structured decision-making processes. It covers 8 categories: Shopping, Romance, Health, Diet, Career, Lifestyle, Relationships, and Goals, providing personalized advice based on your values and circumstances.

Is UnnieYa free to use?

UnnieYa follows a freemium model with basic features available for free and premium features for enhanced functionality. Users can access core decision-making tools without cost.

What platforms is UnnieYa available on?

UnnieYa is being developed for both iOS and Android platforms, making it accessible to users across different mobile devices.

How does Multiful LLC ensure user privacy?

Multiful LLC prioritizes user privacy with secure data handling practices, privacy-first design principles, and transparent data usage policies. User information is protected and never shared without explicit consent.

What does Multiful do?

Multiful LLC is a Delaware-based AI startup that makes artificial intelligence accessible to everyone. We create innovative AI products like UnnieYa, an AI decision-making companion specifically designed for Gen Z users. Our mission is to democratize AI technology and help people make better life decisions through accessible, culturally-aware artificial intelligence.

How does cultural AI work?

Cultural AI works by understanding and adapting to different cultural contexts, languages, and decision-making patterns. UnnieYa, for example, embodies the Korean concept of '언니' (unnie) - a caring older sister - while being accessible globally. Our AI considers cultural nuances, communication styles, and values to provide more relevant and effective guidance that resonates with users from different backgrounds.

Multiful serves primarily Gen Z individuals (ages 18-26) who experience decision fatigue and analysis paralysis. Our target users include goal-oriented people seeking structured decision frameworks, individuals wanting to break impulsive decision habits, and anyone looking for AI-powered guidance in life choices. We specifically focus on users who value both logical thinking and caring, supportive guidance.

What makes UnnieYa different from other AI assistants?

UnnieYa is specifically designed as a decision-making companion, not a general assistant. It uses the STOP-THINK-DECIDE framework to transform impulsive decisions into logical choices. Unlike generic AI assistants, UnnieYa focuses on 8 specific life categories (Shopping, Romance, Health, Diet, Career, Lifestyle, Relationships, Goals), learns your personal values and goals, and provides culturally-aware guidance with the caring approach of a trusted older sister.

How does the STOP-THINK-DECIDE framework work?

The STOP-THINK-DECIDE framework is a three-step decision-making process: 1) STOP - Pause before making impulsive decisions to engage your logical mind, 2) THINK - Analyze your options with AI guidance, considering consequences and alignment with your values and goals, 3) DECIDE - Make your choice with confidence, knowing you've thought it through carefully. This structured approach helps transform emotional, impulsive decisions into logical, goal-aligned choices.

Is UnnieYa available globally?

Yes, UnnieYa is designed for global use with multilingual support including English, Korean, and Japanese. While created by a Delaware-based company, UnnieYa's cultural AI adapts to different cultural contexts and decision-making patterns worldwide. The app will be available on both iOS and Android platforms globally when it launches in June 2025.

What decision categories does UnnieYa help with?

UnnieYa provides AI guidance across 8 key life decision categories: Shopping (purchase decisions and spending habits), Romance (relationship choices and dating decisions), Health (wellness and medical decisions), Diet (nutrition and lifestyle choices), Career (professional development and job decisions), Lifestyle (living arrangements and life changes), Relationships (family and friend interactions), and Goals (personal development and achievement planning). Each category is tailored to address common Gen Z decision challenges.

How much does UnnieYa cost?

UnnieYa follows a freemium model. The basic version is free and includes core AI decision support with limited daily queries. UnnieYa Premium costs $9.99 per month and provides unlimited queries, advanced insights, goal tracking, personalized recommendations, and enhanced AI capabilities. Both versions prioritize privacy and secure data handling.

Multiful LLC - Making AI Accessible to Everyone

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